Chief Executive Gregg Steinhafel said gay employees have been raising concerns about the money helping state Rep. Tom Emmer, who opposes gay marriage. Target gave $150,000 to MN Forward, a group staffed by former insiders from outgoing Republican Gov. Tim Pawlenty’s administration. MN Forward is running TV ads supporting Emmer.
Emmer is a fiery conservative who lauds Arizona’s strict approach to illegal immigration, once advocated chemical castration for sex offenders and wants to lower taxes. His profile contrasts with Target’s moderate image in Minnesota, where the company is known for donating to public school programs, food pantries and the annual Twin Cities Gay Pride Festival.
Target donated to MN Forward under new laws allowing corporations to spend company money on election campaigns. Corporate donations have been flowing since the U.S. Supreme Court threw out parts of a 63-year-old law that prohibited companies and unions from donating to campaigns for or against candidates.
Target’s donations to MN Forward – $100,000 in cash and $50,000 in brand consulting – slightly exceeds the total amount the company has given this year to all campaigns and causes at the federal level. By contrast, individuals can give a maximum of only $2,000 to candidates under Minnesota law.
Three Democrats, House Speaker Margaret Anderson Kelliher, former U.S. Sen. Mark Dayton and former state Rep. Matt Entenza, are running in the Aug. 10 primary. Pawlenty chose not to seek a third term and is instead exploring a 2012 presidential bid.
Although corporate donations are now legal, they could be sensitive for companies that serve customers of different political orientation. “You’re never going to please everyone,” said Elliot Schreiber, a professor at Drexel University in Philadelphia and consultant on corporate image management. “Taking sides is only going to exacerbate the situation.”
MN Forward is technically nonpartisan, but executive director Brian McClung, Pawlenty’s former spokesman, said Emmer is the only gubernatorial candidate the group supports.
“We believe that everybody has the right to express their opinions and we’re going to run a fair and factual campaign,” McClung said. “Our first ad is a positive ad talking about a candidate’s vision for creating jobs.”
As of Tuesday, Target was the largest single donor to the group, which had raised more than $1 million from industry trade groups and companies, including Pentair Inc., Hubbard Broadcasting Inc., Davisco Foods International Inc. and Polaris Industries Inc. Electronic retailer Best Buy Co. gave $100,000 to the group according to an MN Forward report made public Tuesday.
The Supreme Court ruling left in place state prohibitions against companies giving directly to the candidates. The money can go to independent groups supporting the candidates. But individuals can donate directly to the candidates’ campaigns.
Money from Target’s top executives has gone mainly to Republicans. Former Chief Executive Officer Robert Ulrich, who retired last year, gave $617,000 during his time as Target’s leader, most of it to the state GOP. Current Chief Executive Gregg Steinhafel has donated about $25,000, almost exclusively to Republican candidates and causes.